The power of the brand as a differentiating element is becoming increasingly important in the business world. The new formula of the brandig: exploration, development and innovation. The market competition becomes more difficult over time. Then differentiate themselves and create a strategic position of the brand becomes the challenge of companies that must compete not only with quality and cost. A new formula, now revolutionizes the way how the branding is conceived. Exploration, development and innovation in the future brands who want to consolidate and not disappear, should keep in mind a constant horizontal extension.

The most important thing will be using technology as an ally to the extent that this will serve to find new ways to innovate and reach people in environments, now inaccessible for brands and find new aspect in which influence. It is important to note that today, brands must understand the fleeting nature of the markets and the attitude of consumers in constant change. Then, only one mark being able to apply innovation and combine it with the development to achieve that this fits the existing needs in each moment, you can consolidate and extend successfully. Digital Lifestyle brands respond to a lifestyle and that’s precisely where the marca-cliente link is formed. A brand must be the reflection of what your customer wants and what this is. Currently, the Internet generation exhibits a new behavior which refers to a lifestyle digital or Digital Lifestyle. Then, the technology affects people’s behavior and the way how they relate.

In an era of connectivity, brands must respond to this Digital Lifestyle to maintain its reputation, preserve confidence, positioned and consolidated in a digital market that converge more than 660 million users. This is how the online market becomes a necessity and a strategic form of advertising, branding and development of a brand. The eBranding has a fundamental role: unify the strategic vision of the digital market with the of the traditional market to achieve a solid online positioning.