By: Oscar RossignoliDirector of. image-business. com any company is armored. All the companies have faced and continue to face moments of crisis and with a media training you can anticipate: knowing your risks, you can respond appropriately to these. As part of the crisis management, training and training for managers of public relations, spokesmen for the company and directors of corporate communication becomes an important tool of communication.
Training for spokespersons helps companies executives to communicate better and get to know the secrets of the mass media with practices of interviews on television, radio, press and appearances and delivery of statements, as part of crisis management and media management. In the workshop to spokesmen preparing to officials of companies to have a better performance in a presentation or media interview, overlooking what he says and how says it. Through hands-on activities and simulations of actual cases in These trainings seeks the spokespersons for the company to achieve better deal with situations of conflict and to express the corporate message of the company with method and discipline, without exiting the script according to the crisis management strategy. What is it learned in these training for spokespersons? Teaches: to interact efficiently with the press. To answer questions biased and malicious in an interview.
To manage a radio interview. To handle an appearance on television. To handle an interview in a written medium. To convey the key messages of its communication strategy. Tips to control a media interview. Depth know how journalists work, what are your needs, to achieve a more efficient relationship. Why is that the spokespersons receive a media training it necessary? Because no company is shielded and you have to be prepared. All the companies have faced and continue to face moments of crisis and with a media training you can anticipate: to know your risks, you You can respond adequately to these. Who should take it in the company? All those executives who have projection within the company and that in an eventual crisis will respond by her as spokespeople. A crisis management program must include a training for spokespersons so that, with method and discipline, to maximize all resources and remove maximum advantage in meetings with the press in times of conflict. If you want to receive articles and resources every fortnight in your email about crisis management, subscribe free from this link. image-business. com/ecm. php?PRG = subscribe & List = 7, or copy it and paste it into your browser, subscribe and start getting our e-newsletter today. Oscar Rossignoli is editor and responsible for. image-business.